Global luxury lifestyle brand Kohler recently celebrated its 150th year anniversary at the most coveted design event of the country, India Design 2023, attended by some of the leading architects and designers. Besides showcasing its heritage, Kohler also launched a futuristic product named Sveda which will elevate the daily skincare experience of a modern woman.
To commemorate its heritage, Kohler put up a unique installation at pre-symposium area to display six heritage colors dating back from 1927 to 1973. These colors were received with great acclaim when they were launched and have laid the foundation for the bold look of Kohler globally.
In the last few years, color has acted as a catalyst for change not only in the fashion, styling, and décor industry, but also in ensuring mental wellbeing and in expressing one’s individual personality. Kohler India has introduced the concept of India inspired colors to complement the globally trending finishes in the last few years and has emerged as a leader in this space.
Carrying forward the legacy of innovation, the brand launched the first ever steam basin, Sveda, at the India Design Exhibit Area. The Sveda basin helps incorporate steaming in everyday skincare routine to improve skin health by deep cleansing pores, removing toxins, and improving blood circulation. With the launch of this product, the brand aims to turn bathrooms into a wellness zone to reaffirm the notion of self-care as a necessity. To create an immersive experience, the brand designed an experiential zone where visitors could not only see but also experience the product in action. Year after year with many such initiatives, Kohler continues to lead the way in design and technology when it comes to bath space.
Speaking on the occasion, Salil Sadanandan, President, Kohler K&B India, Middle East, and Sub-Saharan Africa, said, “Kohler is proud to celebrate its 150th anniversary at India Design, surrounded by some of the most influential architects and designers in the country. Kohler’s bold approach towards colors has been greatly appreciated with multiple requests to re-launch some of these heritage colors.
Carrying forward the legacy of innovation, Sveda is an industry first product that will revolutionize the skincare routine of a woman. People were thrilled to experience the product at the Kohler booth, making the launch much more memorable.”